Taobao’s sexy lingerie is not promoted

The market performance of sexy underwear on Taobao

Taobao, one of the largest e -commerce platforms in China, has hundreds of millions of users and is also an important channel for the sex underwear industry.How about the sales of sexy underwear on Taobao?

The increase in sales of sex underwear on Taobao

According to data released by Taobao, sex underwear has been showing a good growth trend in recent years, especially in the big promotion season, such as 618 and Double Eleven, sales usually increased significantly.

Whether the nature of interest will affect Taobao promotion

Due to the special nature of sexy underwear, some merchants will worry about whether it will be limited to promoting on Taobao.In fact, Taobao has some restrictions on management of sexy underwear, but does not affect its normal sales and promotion on the platform.

Taobao’s restrictions on sexy underwear

Taobao’s management of sexy underwear mainly includes two aspects, one is to filter sensitive vocabulary, and the other is the review of propaganda copywriting.There must be no false publicity, exaggerated language or obvious vulgar eyes in marketing copywriting, so as not to violate laws and regulations.

What you need to pay attention to when you sell sexy underwear on Taobao

When selling sexy underwear on Taobao, it is necessary to comply with the provisions of relevant laws and regulations and the management regulations on the platform.In addition, when choosing your own sex underwear shop, you need to consider the comprehensive factors such as the reputation, product quality, and after -sales service of the store so that you can get more opportunities in fierce market competition.

The competitive pattern of Taobao sex underwear market

Although Taobao’s restrictions on the sex underwear industry are relatively strict, due to the broad market prospects of the sexy underwear industry, the sales competition on Taobao is still very fierce.At present, the competitive landscape of the sex underwear industry has shown a trend of polarization. On the one hand, some brand stores have been selling hotly, and on the other hand, there are some niche stores with low price and poor product quality.

How to sell sexy underwear on Taobao

In order to sell sexy underwear on Taobao, you need to choose a suitable store name first, and use Taobao marketing skills to attract traffic according to the advantages and concepts of product names and refine products.At the same time, it is necessary to consider the shooting and uploading of product materials, design attractive publicity copywriting, optimize the publicity page for marketing, and maintain the reputation and reputation of the store.

Taobao sex underwear marketing strategy

On Taobao, there are many marketing strategies for sex underwear. Price promotion, quality assurance, freight, special promotion, etc. are very practical marketing methods.It is important to note whether it can do a good job of returning and exchange services, which is very important for the sexy underwear industry.

Taobao sex underwear development prospects

It is foreseeable that with the development of the Chinese economy, people’s living standards will improve, and the market prospects of the sex underwear industry will be wider.Although selling sexy underwear on Taobao has business opportunities, the competition is becoming more and more intense, and more merchants will embark on this road.Therefore, if you want to succeed in this field, you need to have good product quality, professional technology and excellent service level.


Although there are certain restrictions on selling sexy underwear on Taobao, it does not affect the development of the industry.If you want to get a foothold in this industry, you need to do a good job in all aspects.Selling sexy underwear must not only be committed to the improvement of the quality of the product itself, but also pay attention to the reputation of the store, after -sales service, etc., and do a good job of operation.

If you want to learn more about sexy lingerie or purchase men’s or sexy women’s underwear, you can visit our official website: